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Storytelling und Narration in den Public Relations
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Product Details
Das Buch prsentiert eine textlinguistische Analyse von Texten zur Unternehmensgeschichte undwidmet sichdemvielzitiertenStorytelling-Trend. Anhand von Textexemplaren der DAX30-Unternehmen werden die Textfunktion, Themenentfaltung und Formulierungsspezifika untersucht. Ein besonderer Schwerpunkt liegt in der Fragestellung, inwieweit Narration alsVertextungsstrategieverwendet wird und wie sich die Textexemplare in einer Typologie beschreiben lassen.Die Arbeit stellt zudem einen Bezug zum medienwissenschaftlichen Framing-Ansatzher.
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