Inclusive Branding

Name: Inclusive Branding
Brand: Springer Nature
SKU: 9781349430154
Availability: InStock

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Springer Nature

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9781349430154

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Product Description

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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