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The Neglected Firm

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230599291
Condition
New
Product Description

Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

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