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Rolling Out New Products Across International Markets

Rolling Out New Products Across International Markets

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230508996
Condition
New
Product Description

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

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