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Global Strategies and Local Realities

Global Strategies and Local Realities

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780333977712
Condition
New
Product Description

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

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