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How to Brand Nations, Cities and Destinations

How to Brand Nations, Cities and Destinations

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230220928
Condition
New
Product Description

Usually, a country brand is notfocused, resulting in unsuccessful place branding. It ispossible to successfully raise your national identity to the level of anattractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building asuccessful brand.

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