Globalization, Culture, and Branding
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137333315
Condition
New
Product Description
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
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