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Trendology

Trendology

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137479556
Condition
New
Product Description

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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