Trendology

Name: Trendology
Brand: Springer Nature
SKU: 9781137479556
Availability: InStock

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Springer Nature

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9781137479556

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Product Description

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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