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CRM Systems in Industrial Companies

CRM Systems in Industrial Companies

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137335654
Condition
New
Product Description

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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