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Marketing the Populist Politician

Marketing the Populist Politician

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230244283
Condition
New
Product Description

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

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