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Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137330529
Condition
New
Product Description

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

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