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Customer Sense

Customer Sense

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230341739
Condition
New
Product Description

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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