Contemporary Thoughts on Corporate Branding and Corporate Identity Management
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230583221
Condition
New
Product Description
A new look atthe latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
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