Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Place Branding through Phases of the Image

Place Branding through Phases of the Image

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137394514
Condition
New
Product Description

As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Eisen im Hochbau

$49.99

konomie im Quartier

$59.99

The Hague - Legal Capital of the World

$54.99

Limits, Series, and Fractional Part Integrals

$79.99

Planung koordinierter Wertschpfungspartnerschaften

$44.99

Viruses in Human Gene Therapy

$169.99

Propagation Phenomena in Real World Networks

$109.99

bungsaufgaben aus der Technischen Mechanik

$69.99

Vereinbarte Verbindlichkeit im administrativen Mehrebenensystem

$39.99

Natural Convective Heat Transfer from Narrow Plates

$49.95

Hola, Erizo! 2: Hagamos una pijamada! (Let's Have a Sleepover!)

$4.49

Management von IT-Agilitt in der IT-Funktion

$79.99

Clinical Applications of Immunomics

$169.99

Standortplanung fr internationale Verbundproduktionssysteme

$59.99

Human-Computer Interaction. Technological Innovation

$109.99

Tools for High Performance Computing 2016

$109.99

Eicosanoids and Other Bioactive Lipids in Cancer and Radiation Injury

$219.99

Swarming Landscapes

$109.99

Cell Biology and Pathology of Myelin

$39.99

New Trends in Gastric Cancer

$169.99

The Constitutional Law of Bangladesh

$199.99

Optimale Finanzplanung von selbstgenutztem Wohneigentum

$49.99

Human Factors in Healthcare

$39.99

A Consumer's Guide to Archaeological Science

$109.99

The Testing of Barbara Pym

$129.99

Fortschritte der Chemie Organischer Naturstoffe / Progress in the Chemistry of Organic Natural Produ

$59.99

Romanticism on the Road

$84.99

Ungarn im neuen Europa

$69.99

Control Grid Motion Estimation for Efficient Application of Optical Flow

$19.99

Erfolgswirkungen strategischer Umweltmanagementmanahmen

$59.99

ICT: Smart Systems and Technologies

$189.00

Stabilisierung in der Traumabehandlung

$69.99

First Look Books: At Home

$4.46

Manufacturing and Service Enterprise with Risks

$109.99

AI and Big Data in Cardiology

$84.99

Konsumentenverhaltensforschung im 21. Jahrhundert

$89.99

Web Data Mining

$44.99

International Handbook of Underwater Archaeology

$329.99

The Black Earth

$109.99

Advances in Visual Informatics

$119.99