Copied Metaphor and Gender in Business Media Discourse
Metaphor and Gender in Business Media Discourse
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$84.99 | $84.99 |
|
$84.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
The Palgrave Handbook of Age Diversity and Work
$189.00
Shallow Learning vs. Deep Learning
$129.99
Wissensstrukturierung in Diagnoseexpertensystemen fr Fertigungseinrichtungen
$69.99
Impact of Biological Invasions on Ecosystem Services
$179.99
Software Engineering Methods in Intelligent Algorithms
$169.99
Values Education and Quality Teaching
$109.99
Matvei Petrovich Bronstein
$39.99
Advanced Hybrid Information Processing
$99.00
EU Sustainable Finance and International Trade Law
$169.99
Mathematical Visualization
$109.99
Spirit and Man
$109.99
Queen of Our Times: The Life of Queen Elizabeth Ii: Commemorative Edition, 1926-2022 by Robert Hardman
$21.95
Rechnungswesen und EDV
$44.99
Towards an Ubuntu University
$159.99
Aldehyde Dehydrogenases
$84.99
Microwave Studies of Exciton Condensation in Germanium
$54.99
Geschichte der Technik
$54.99
Discrete Hamiltonian Systems
$329.99
Human-Centered Software Engineering
$39.99
Graph Based Representations in Pattern Recognition
$39.99
Variationsrechnung
$29.99
Expert PHP and MySQL
$54.99
International Political Theory after Hobbes
$39.99
Warlpiri Morpho-Syntax
$299.99
Parallel Evolutionary Computations
$109.99
Diagnostic Imaging of the Kidney and Urinary Tract in Children
$39.99
Der GmbH-Gesellschafter
$69.95
Die wissenschaftliche Beratung der Umweltpolitik
$59.99
Phytopharmaka III
$44.99
Compulsory Education Policy in China
$139.99
Sing With Me / Canta Conmigo (Hardcover)
$14.24
Liquids and Solids
$54.99
Doping Dokumente
$44.99
Koloristische und textilchemische Untersuchungen
$59.99
mODa 8 - Advances in Model-Oriented Design and Analysis
$109.99
Modern Pressure Transient Analysis of Petroleum Reservoirs
$89.00
Advanced Multibody System Dynamics
$219.99
COVID-19: Paving the Way for a More Sustainable World
$159.99
Identitt und Geschichte in autobiographischen Lebenskonstruktionen
$74.99
Local Semi-Dynamical Systems
$29.99
