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Strategic Reinvention in Popular Culture

Strategic Reinvention in Popular Culture

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Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137373199
Condition
New
Product Description

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

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