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Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137488947
Condition
New
Product Description

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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