The Asian Insider

Name: The Asian Insider
Brand: Springer Nature
SKU: 9781403916570
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9781403916570

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New

Product Description

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

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