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City Branding and New Media

City Branding and New Media

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137387967
Condition
New
Product Description

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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