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Marketing in Context

Marketing in Context

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137297105
Condition
New
Product Description

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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