Beyond the Low Cost Business
Beyond the Low Cost Business
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137277534
Condition
New
Product Description
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
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