Marketing Psychology
Marketing Psychology
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230375178
Condition
New
Product Description
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
Available Colors
Available Sizes
1 Offer
Price Range: $84.99 - $84.99
Price Comparison
Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
---|---|---|---|---|---|---|---|---|---|---|
BEST PRICE 1 Product Purchase
|
$84.99 | $84.99 |
|
$84.99 | See Site | In stock | Visit Store |