Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Brand Medicine

Brand Medicine

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780333930984
Condition
New
Product Description

As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Martin Luther King, Jr

$129.00

Cyberspace Safety and Security

$54.99

Trauma Biomechanics

$99.00

Advanced Applications of Blockchain Technology

$199.99

Handeln und Unterlassen

$79.99

Pfiffige Offene Ganztagsschulen

$34.99

Literature of Crisis, 191022

$19.99

Resettlement of Displaced Persons on the Thai-Myanmar Border

$54.99

Meaning and Truth in African Philosophy

$119.99

Innovationen und Erziehung

$59.99

Real Algebraic Geometry

$59.99

Women Entrepreneurs in Emerging Markets

$39.99

Collision- and Interaction-Induced Spectroscopy

$329.99

Mitgliederpartei oder Professionelle Whlerpartei

$44.99

Flexible Arbeitszeiten

$69.99

Wer sind Social Entrepreneurs in Deutschland?

$39.99

Lived Religion, Conversion and Recovery

$109.99

Kunst- und Kulturmanagement

$29.99

Critical Discourse Analysis of Chinese Advertisement

$54.99

The Contextual Challenges of Occupational Sex Segregation

$54.99

Cross Generational Relationships and Cinema

$84.99

280 Keywords Unternehmensfinanzierung

$14.99

Replace, Repair, Restore, Relieve Bridging Clinical and Engineering Solutions in Neurorehabilitati

$329.99

The Washington State Census Board and Its Demographic Legacy

$39.99

CNC-Mehrspindel-Drehautomaten

$69.99

Zentralnervensystem

$84.99

Modeling Digital Switching Circuits with Linear Algebra

$29.99

International Crime in the 20th Century

$54.99

Literature, Money and the Market

$54.99

Fortbildung 3

$59.99

Turmeric (Curcuma longa L.) and Ginger (Zingiber officinale Rosc.) - World's Invaluable Medicinal

$189.00

Banach Algebra Techniques in Operator Theory

$79.99

Sozialmanagement in der Arbeit mit Geflchteten

$29.99

Computer Security -- ESORICS 2012

$54.99

Birth or Abortion?

$54.99

Manufacturing Government Communication on Covid-19

$109.99

Capitalism and Environmental Collapse

$84.99

Anwendungen und Modellieren im Mathematikunterricht

$37.99

Bioinformatics Research and Applications

$54.99

Die Botschaft der Tugend

$89.99