Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Brand Medicine

Brand Medicine

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780333930984
Condition
New
Product Description

As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

From Indians in Trinidad to Indo-Trinidadians

$109.99

Lavrov - Years of Emigration Letters and Documents in Two Volumes

$329.99

Intellectuals and Fascism in Interwar Romania

$79.99

Organic Superconductors

$159.99

John Thelwall and the Materialist Imagination

$54.99

Straenkinder in Duala

$39.99

The Interstellar

$169.99

Management of Insect Pests with Semiochemicals

$84.99

Informatik

$69.99

Attributionen in der Mensch-Computer-Interaktion

$59.99

Ganz einfach berzeugen

$39.99

Language in Cognition and Affect

$109.99

High Performance Integer Arithmetic Circuit Design on FPGA

$109.99

New Learning Paradigms in Soft Computing

$169.99

Dynamic Modeling, Predictive Control and Performance Monitoring

$84.99

Technische Verbrennung

$54.99

Antibiotic Resistance Methods and Protocols

$74.99

Quasidifferentiability and Nonsmooth Modelling in Mechanics, Engineering and Economics

$219.99

Data Quality Management with Semantic Technologies

$69.99

Three Rancheros: Louisiana's Way Home

$5.96

Taming the Yellow River: Silt and Floods

$259.00

Broken (in the best possible way) by Jenny Lawson

$27.99

Wireless and Satellite Systems

$54.99

Neue Herausforderungen im Employer Branding

$29.99

Zur Geschichte der Psychiatrie

$59.99

Wohlbefinden und Gesundheit im Jugendalter

$49.99

Advances in Acoustic Emission Technology

$169.00

Taschenbuch zum Abstecken von Kreisbogen mit und ohne bergangsbogen fr Eisenbahnen, Straen und Ka

$59.99

Proceedings of the 1st International and Interdisciplinary Conference on Digital Environments for Ed

$54.99

Methods in Lignin Chemistry

$149.00

So. Many. Feelings Stickers

$9.96

Praxis der Zweiortskurvenverfahren. Erweiterung des Nyquist-Kriteriums auf rckwirkungsbehaftete Sys

$59.99

Modeling and Control for a Blended Wing Body Aircraft

$109.99

Analysis Alive

$49.99

Eltern als Co-Therapeuten

$49.99

Multi-Market Antitrust Economics

$44.99

Praxishandbuch des Mittelstands

$59.99

Pro JSF and HTML5

$54.99

Retinal Degenerations

$169.00

Leadership after COVID-19

$89.99