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The Politics of Marketing the Labour Party

The Politics of Marketing the Labour Party

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780333689523
Condition
New
Product Description

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

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