Sport as a Business
Sport as a Business
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230249257
Condition
New
Product Description
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization.
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