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Sensory Marketing

Sensory Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230576575
Condition
New
Product Description

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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