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Performance Measurement of New Product Development Teams

Performance Measurement of New Product Development Teams

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230584273
Condition
New
Product Description

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines theuse of performance measurement results and the resulting impact on team-member behaviour and functional departments.

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