Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Advertising as Multilingual Communication

Advertising as Multilingual Communication

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403917256
Condition
New
Product Description

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Zusammenstellung der Bestimmungen ber Ausbildung und Prfung fr den Preuischen Staatsforstverwalt

$59.99

The Basque Language in the Digital Age

$39.99

Visible Islam in Modern Turkey

$54.99

Affect Regulation Training

$109.99

Wellbeing Economics

$31.00

When to Hire or Not Hire a Consultant

$29.99

Surgical Emergencies in the Cancer Patient

$139.99

New Learning

$84.99

Reassessing the Theatre of the Absurd

$54.99

Praxiswissen Bausanierung

$54.99

Multisensory Imagery

$299.99

Die Geschichte des Wismuts zwischen 1400 und 1800

$59.99

Geology and Mineral Resources of West Africa

$169.00

Handbook of Optimization in Medicine

$89.00

Towards a General Theory of Deep Downturns

$54.99

Explanation in the Special Sciences

$84.99

Renewing Liberalism

$169.99

Software Business

$39.99

Windows 11 Made Easy

$49.99

Intermedial Theater

$129.99

Screening The Novel

$49.99

Platinum Metals in the Environment

$169.99

The Uses of Antiquity

$219.99

Emotions, Metacognition, and the Intuition of Language Normativity

$169.99

Elementare Einfhrung in die angewandte Statistik

$44.99

Algebra, Arithmetic, and Geometry

$149.00

An Investigation Report on Public Hospital Reforms in China

$109.99

Gestational Diabetes During and After Pregnancy

$109.99

Keynes

$74.99

Caribbean Racisms

$39.99

Tensors

$169.99

Advances in Mitochondrial Medicine

$219.99

Optimization of Structural Systems and Industrial Applications

$549.99

Diseases of the Brain, Head & Neck, Spine 2012-2015

$109.99

Plant Receptor Kinases

$109.00

Immunoproteomics

$89.00

Passing the General Surgery Oral Board Exam

$129.99

Laparoscopic Surgery

$89.00

If the Rivers Run Free

$6.71

Instructional Techniques to Facilitate Learning and Motivation of Serious Games

$159.99