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Brand Aesthetics

Brand Aesthetics

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230336735
Condition
New
Product Description

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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