Customer Experience
Customer Experience
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230291775
Condition
New
Product Description
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
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