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Ribbon Culture

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230549210
Condition
New
Product Description

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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