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Scenario Planning

Scenario Planning

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349431977
Condition
New
Product Description

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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