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How to Measure Digital Marketing

How to Measure Digital Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137340696
Condition
New
Product Description

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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