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Beyond the Business Plan

Beyond the Business Plan

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137332875
Condition
New
Product Description

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

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