Luxury Online
Luxury Online
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230248335
Condition
New
Product Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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