Competitive Dynamics in the Mobile Phone Industry
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137373694
Condition
New
Product Description
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
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