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Strategic New Product Development for the Global Economy

Strategic New Product Development for the Global Economy

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230001992
Condition
New
Product Description

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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