Strategic New Product Development for the Global Economy

Name: Strategic New Product Development for the Global Economy
Brand: Springer Nature
SKU: 9780230001992
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9780230001992

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New

Product Description

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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