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The Nature of Marketing

The Nature of Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230203365
Condition
New
Product Description

The Nature of Marketing describes the powerof social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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