The Nature of Marketing

Name: The Nature of Marketing
Brand: Springer Nature
SKU: 9780230227231
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Springer Nature

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N/A

Part Number

GTIN

9780230227231

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New

Product Description

The Nature of Marketing describes the powerof social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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