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Taking Down Goliath

Taking Down Goliath

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137444219
Condition
New
Product Description

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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