Marketing to the 90s Generation
Marketing to the 90s Generation
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137440785
Condition
New
Product Description
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
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