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The Wine Wars

The Wine Wars

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230624917
Condition
New
Product Description

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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