Multimodality and Genre
Multimodality and Genre
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349280797
Condition
New
Product Description
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
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