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The New Global Marketing Reality

The New Global Marketing Reality

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403905208
Condition
New
Product Description

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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