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Understanding and Profiting from Intellectual Property

Understanding and Profiting from Intellectual Property

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403991720
Condition
New
Product Description

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

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