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Industrial Design, Competition and Globalization

Industrial Design, Competition and Globalization

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Springer Nature
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N/A
Part Number
0
GTIN
9780230274037
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New
Product Description

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

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