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Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

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Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230013506
Condition
New
Product Description

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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