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Customer Loyalty

Customer Loyalty

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403997630
Condition
New
Product Description

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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